Creating a Buzz Among Art Enthusiasts at Art Basel Miami

For Art Basel Miami, ICE Digital Media Agency crafted a unique grassroots marketing strategy that captured the attention of art lovers and collectors. Our street team distributed limited-edition merchandise and interacted with attendees, sharing details about featured artists.

Direct Engagement:

Over 94,500 interactions with attendees were recorded during Art Basel.

Event Visibility:

The campaign successfully increased booth traffic by 30% for featured exhibitors.