Wrigley’s approached ICE DMA to create buzz for their new product through grassroots marketing. Our street team strategy used targeted on-site promotions at local events, distributing samples and engaging directly with the community.

Brand Awareness:

Engagement at local events led to over 50,000 direct consumer interactions

Product Interest:

The grassroots campaign led to a 40% increase in initial product sales.

“Grassroots marketing for consumer products, effective street team marketing campaigns.”